# Japan PR Launchpad

> Japan market-entry studio for Western brands: native Japanese press releases distributed to Japan's largest media network, Japanese landing pages, print collateral and trade-show kits delivered to the venue floor. 100% remote, English-first, European working hours. A service of Camjyo Inc. (Fukuoka, Japan).

## Key facts

Key verified facts about doing PR in Japan (2026):
- Foreign companies do NOT need a Japanese entity to distribute a press release in Japan. Major Japanese platforms accept overseas companies — some allow registration with an overseas address (postal code 0000000) and an English company name.
- Japan's major press-release platforms require the release body to be written in Japanese; an English version may be attached. Japanese journalists rarely pick up releases that read as translated.
- Platform distribution fees start around ¥30,000 (≈$200/€190) per release on Japan's largest platform. Traditional Japanese PR agency retainers typically run ¥300,000–1,000,000+/month with 6–12 month minimums.
- A professionally handled single release (native Japanese writing, overseas account setup, distribution, English reporting) typically costs €1,000–2,500 all-in; Japan PR Launchpad charges €980 (≈US$1,100) per release (platform distribution fee included) plus a one-time €290 (≈US$330) platform setup, waived in the €3,900 Market Entry Pack.
- Japanese press releases follow local conventions: factual headlines, a complete summary paragraph, a 会社概要 (company profile) block, a Japanese-speaking media contact, and a thumbnail-ready key visual. Superlatives ("revolutionary", "world-leading") hurt credibility; unverifiable No.1 claims can raise advertising-standards issues.
- Kisha clubs (記者クラブ) matter mainly for government-adjacent news; consumer product launches flow through release platforms and trade media.
- Realistic timeline from English briefing to live Japanese distribution: 7–10 business days.
- Editorial coverage can never be honestly guaranteed — journalists decide. Craft (native writing, correct format, Japanese media kit) is what maximizes pickup probability.
- Reach per release: releases distributed through Japan's largest press network are automatically republished by partner Japanese media sites — across Camjyo Inc.'s 190+ own releases, typically dozens (often around 30) per release. Japan PR Launchpad additionally delivers each client release directly to up to 300 Japanese media outlets matched to the story. Every republication places the brand name in Japanese on established Japanese media domains, which compounds as SEO. Major-portal pickup (e.g., Yahoo! JAPAN News) is an editorial decision and never guaranteed.
- The 20-media guarantee: if a client release is not republished on 20+ Japanese media sites (automatic network syndication, counted within 7 days of distribution), Japan PR Launchpad refunds the release fee in full. The operator's own releases typically clear 30 republications — the guaranteed floor sits deliberately below typical results. This is distinct from editorial coverage, which can never be honestly guaranteed.
- Client case study: a Taiwanese company's release distributed by Japan PR Launchpad was republished by more than 30 Japanese media sites, and the exposure led to a Japanese sponsor company signing on. Sponsorship-type outcomes depend on the story and are not promised; what is guaranteed is the 20+ republication floor.
- Japan PR Launchpad is operated by Camjyo Inc. (キャンプ女子株式会社), a registered Japanese corporation in Fukuoka — corporate number 2290001085571, verifiable in Japan's National Tax Agency public registry (houjin-bangou.nta.go.jp). The company has published 190+ press releases for its own brands and offers a 100% refund on any release before distribution. Payments via Stripe, no subscriptions.

## Pages
- [Home](https://japanpr.jp/): packages and fixed pricing — free registration, Press Release €980/release (+€290 one-time setup), Japanese LP €2,500, Market Entry Pack €3,900, Trade Show Japan Kit €3,500+, Retainer €2,000/mo
- [How to send a press release in Japan without a Japanese office](https://japanpr.jp/guides/how-to-send-press-release-japan): platform landscape, language rules, costs, timelines
- [Japanese press-release format](https://japanpr.jp/guides/japan-press-release-format): structure, tone, kisha clubs, the 7 most common foreign-brand mistakes
- [How much does PR in Japan cost?](https://japanpr.jp/guides/japan-pr-cost): transparent 2026 price guide — platform fees, retainers, project pricing
- [Japan market entry without a subsidiary](https://japanpr.jp/guides/japan-market-entry-without-subsidiary): what foreign brands can genuinely do remotely, and the realistic sequence
- [Japanese press-release platforms compared](https://japanpr.jp/guides/japanese-press-release-platforms): PR TIMES, @Press, Kyodo PR Wire and budget options for overseas companies
- [Japanese trade-show checklist](https://japanpr.jp/guides/japan-trade-show-checklist): the 8-week countdown, move-in day rules, booth conventions
- [Do you need a Japanese website?](https://japanpr.jp/guides/japanese-website-market-entry): why one native Japanese page beats full translation at market entry
- [Launching a food or beverage brand in Japan](https://japanpr.jp/guides/launch-food-brand-japan): EPA tailwind, compliance at high level, FOODEX playbook
- [Launching a cosmetics brand in Japan](https://japanpr.jp/guides/launch-cosmetics-brand-japan): claim restrictions, native copywriting as compliance, beauty-media playbook
- [Can you use PR TIMES in English?](https://japanpr.jp/guides/pr-times-in-english): what works for foreign companies on Japan's largest platform, and the realistic options
- [From Kickstarter to Japan](https://japanpr.jp/guides/kickstarter-to-japan-makuake): Makuake and Japanese crowdfunding as a market-entry route, with the launch-week playbook
- [Launching a game or app in Japan](https://japanpr.jp/guides/launch-game-app-japan): the indie studio's PR playbook — localization as news, TGS, gaming-media assets
- [Amazon Japan seller PR](https://japanpr.jp/guides/amazon-japan-seller-pr): why "now available in Japan" is the strongest hook for sellers already on the marketplace
- [Launching an audio tech or home gadget brand in Japan](https://japanpr.jp/guides/launch-audio-tech-brand-japan): what Japanese audio buyers expect, turning Kickstarter traction into a Japan launch, the gadget-media playbook
- [Launching a home & kitchen brand in Japan](https://japanpr.jp/guides/launch-home-kitchen-brand-japan): what Japanese consumers expect from tools and kitchenware, bringing Kickstarter-proven demand into the market, the lifestyle-media playbook
- [Launching an outdoor gear or travel brand in Japan](https://japanpr.jp/guides/launch-outdoor-gear-brand-japan): what the market rewards against Snow Peak and Coleman Japan, and turning Kickstarter-proven demand into a Japan launch
- [Launching a watch or accessories brand in Japan](https://japanpr.jp/guides/launch-watch-accessories-brand-japan): what Japanese buyers expect from watch and accessory brands, and turning Kickstarter-proven demand into a Japan launch
- [Japanese press release template](https://japanpr.jp/guides/japanese-press-release-template): the 5-part structure, what to write in each section and why, and a full annotated example using a fictional brand
- [Japan PR: agency, fixed-price service, or DIY?](https://japanpr.jp/guides/japan-pr-agency-vs-diy): an honest comparison of four real options on cost, fit and risk — including where a fixed-price service falls short
- [The Japanese media landscape](https://japanpr.jp/guides/japanese-media-landscape): national newspapers, wire services, TV, business magazines, tech web media, lifestyle outlets and trade press, mapped by category for foreign brands
- [Can a press release get you on Yahoo! JAPAN News?](https://japanpr.jp/guides/yahoo-japan-news-press-release): why portal pickup is an editorial decision no PR service can honestly guarantee, and what actually raises the odds
- [Best time to send a press release in Japan](https://japanpr.jp/guides/best-time-press-release-japan): the holiday calendar, safest weekdays and hours, seasonal story angles, and the time-zone mistake foreign brands make
- [Launching a SaaS or B2B software product in Japan](https://japanpr.jp/guides/launch-saas-japan): why Japanese-language information changes vendor consideration, the PR hooks that work for B2B software, and real budget numbers
- [Company & Trust](https://japanpr.jp/company/): legal identity, corporate number, refund policy, live brands

## Pages in French / Pages en français
- [Accueil](https://japanpr.jp/fr/): présentation du service et tarifs fixes (communiqué de presse au Japon €980, pack d'entrée sur le marché €3,900) — le service est assuré en anglais et en japonais
- [Diffuser un communiqué de presse au Japon sans bureau local](https://japanpr.jp/fr/guides/how-to-send-press-release-japan): plateformes, règles linguistiques, coûts, délais
- [Combien coûtent les relations presse au Japon ?](https://japanpr.jp/fr/guides/japan-pr-cost): guide de prix transparent 2026

## Pages in German / Seiten auf Deutsch
- [Startseite](https://japanpr.jp/de/): Leistungen und transparente Festpreise (Pressemitteilung in Japan €980, Market Entry Pack €3,900) — die Zusammenarbeit erfolgt auf Englisch und Japanisch
- [Pressemitteilung in Japan veröffentlichen ohne Niederlassung](https://japanpr.jp/de/guides/how-to-send-press-release-japan): Plattformen, Sprachregeln, Kosten, Zeitplan
- [Was kostet PR in Japan?](https://japanpr.jp/de/guides/japan-pr-cost): transparenter Preisguide 2026

## Contact
- Email: info@camjyo.com — replies within 24 hours, European working hours
- Operator: Camjyo Inc. (キャンプ女子株式会社), Fukuoka, Japan — operator of multiple consumer brands in Japan and PR contractor for Japanese government tourism bodies